Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous

By Steve Jones

Make your model a blockbuster with recommendations perfected via the superstars of rock 'n roll

Brand Like a Rock Star takes you past the hype to bare the center advertising and marketing recommendations at the back of the luck of the world's maximum bands.

Author Steve Jones has earned his highway cred as a savvy marketer in an outrageous enterprise. He combines insider tales from AC/DC, The Beatles, The thankful lifeless, Kiss, and lots of different mythical bands with sound company recommendation, to bring a rockin' advisor to construction a step forward model. Brand Like a Rock celebrity puts a brand new spin at the branding process.

From advertising, to constructing a resonant center message, to constructing an iconic emblem, Steve Jones illustrates summary innovations with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny funds and outdated Spice have in universal? The solutions could have a profound impression in your business.

Marketers in any enterprise will pump their fists and enhance their final analysis with Brand Like a Rock Star.

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That they had pretty well disintegrated within the overdue Nineteen Seventies amid drug and alcohol abuse. They all started their comeback in 1985 with the album performed with Mirrors however it used to be now not winning. regardless of traveling seriously to help the album, Aerosmith’s try at a comeback used to be now not having a look solid until eventually Perry and Tyler seemed within the video for “Walk this manner” with Run-DMC. The video featured Perry and Tyler in a single room rehearsing and Run-DMC within the different. After interrupting each one other’s rehearsals, they holiday down the partitions among them and rock out jointly. for far of 1986, the video for “Walk this manner” was once most unlikely to flee. A yr later, thousands of newfound Aerosmith lovers have been ready whilst the hot album everlasting holiday got here out and fast went directly to promote greater than 5 million copies. The cool factor approximately “Walk this fashion” is that neither Aerosmith nor Run-DMC compromised their integrity or misplaced any lovers within the approach. unique Aerosmith lovers can have been somewhat get rid of through the infusion of rap tune into their vintage favourite, however the duet nonetheless served as a primer for the Aerosmith comeback that went into excessive equipment in 1987. The music primarily resurrected a profession that almost all humans idea used to be over. in the meantime, fanatics of Run-DMC couldn’t item to the homage paid to the originators of the track. within the hip-hop global, utilizing samples from vintage rock and pa songs was once universal. Many within the hip-hop box credits the music, and the elevating Hell album it used to be on, with spawning the “golden age of hip hop” that may seriously dominate track for the resultant decade. “Walk this fashion” used to be definitely the right access element to introduce a sixteen-year-old to the Aerosmith model and to introduce a new release of suburban kids to the recent hip-hop sound. That phenomenon keeps to today with every one new Rock Band or Guitar Hero video game free up. a brand new new release is listening to The Beatles, The Rolling Stones, or even Aerosmith for the 1st time as they play alongside on their Xboxes. Your model has lots of current clients who love your stuff. you want to consistently serve these fanatics with no compromise. You can’t stay with no them. yet what approximately all these those that may well love you, if basically given the opportunity to get to grasp you. you could promote it to them. There’s not anything flawed with that procedure, other than that altering people’s perceptions approximately manufacturers is a dear and sometimes painfully sluggish technique. occasionally it truly is downright very unlikely. What are you able to do to create new access issues for purchasers who don’t already love you? What are you able to spotlight approximately your model to entice power shoppers with out compromising your model and alienating your center shoppers? Are there partnerships you could forge that may deliver your model to a brand new set of shoppers, very like Aerosmith did with Run-DMC? the following access aspect you create for brand new clients to pattern your model may be the sunrise of your brand’s golden age. Or, as with Aerosmith, it would be precisely what a model in difficulty wishes with a view to rejuvenate. So which model of “Walk this manner” is the higher one?

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