By Tristan Donovan
This social, cultural, and culinary background charts soda's amazing, world-changing trip from awe-inspiring traditional secret to ubiquity. Off-the-wall and offbeat tales abound, together with how quack drugs peddlers spawned a few of the world's greatest manufacturers, how fizzy pop cashed in on Prohibition, how soda helped presidents succeed in the White residence, or even how Pepsi motivated Apple's advertising of the iPod. This historical past of carbonated beverages follows a doubtless easy daily refreshment because it zinged and pinged over society's style buds and, in doing so, replaced the realm.
The tale of soda is the tale of the trendy global, a story of glamorous bubbles, gleaming desires, massive greenbacks, miracle therapies, and spreading waistlines. Fizz: How Soda Shook Up the World charts soda’s amazing, world-changing trip from awe-inspiring traditional secret to ubiquitous presence in all our lives.
Along the way in which you’ll meet the patent drugs peddlers who spawned a number of the world’s greatest manufacturers with their all-healing concoctions, in addition to the grandees of technology and drugs mesmerized through the magic of effervescent water. You’ll notice how fizzy pop cashed in on Prohibition, helped presidents succeed in the White condominium, and have become public future health enemy number 1. You’ll find out how Pepsi placed the fizz in Apple’s advertising and marketing, how Coca-Cola joined the gap race, and the way soda’s sticky candy attract outlined and outfitted countries. And you’ll learn the way an alleged soda-loving snail rewrote the legislation books.
Fizz tells the intense story of ways a possible uncomplicated daily refreshment zinged and pinged over our style buds and, in doing so, replaced the area round us.