By Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
EPUB eISBN: 9780547347660
When Guerrilla advertising was once first released in 1983, Jay Levinson revolutionized advertising options for the small-business proprietor together with his take-no-prisoners method of discovering consumers. in keeping with 1000's of reliable rules that actually paintings, Levinson’s philosophy has given delivery to a brand new means of studying approximately industry percentage and the way to realize it. during this thoroughly up to date and increased fourth variation, Levinson bargains a brand new arsenal of weaponry for small-business luck including
* innovations for advertising and marketing on the net (explaining whilst and accurately the right way to use it)
* suggestions for utilizing new expertise, resembling podcasting and automatic marketing
* courses for concentrating on customers and cultivating repeat and referral business
* administration classes within the age of telecommuting and freelance employees
Guerrilla advertising is the entrepreneur’s advertising bible -- and the ebook each small-business proprietor must have on his or her shelf.
About the Author
Jay Conrad Levinson is the writer of greater than a dozen books within the Guerrilla advertising sequence. A former vice chairman and inventive director at J. Walter Thompson advertisements and Leo Burnett advertisements, he's the chairman of Guerrilla advertising and marketing foreign, a consulting enterprise serving huge and small companies around the globe.