Management Information Systems (12th Edition)

By Kenneth C. Laudon

Management info Systems offers finished and integrative insurance of crucial new applied sciences, info process functions, and their influence on company types and managerial decision-making in a thrilling and interactive demeanour.

The 12th variation makes a speciality of the key alterations which have been made in info know-how over the last years, and comprises new starting, remaining, and Interactive consultation cases.

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321 eight. five Hands-on MIS tasks 323 administration selection difficulties 323 • enhancing choice Making: utilizing Spreadsheet software program to accomplish a safety possibility overview 324 • bettering choice Making: comparing defense Outsourcing providers 325 studying song Modules: The Booming activity marketplace in IT protection; The SarbanesOxley Act; desktop Forensics; common and alertness Controls for info platforms; administration demanding situations of protection and keep watch over 325 evaluation precis 326 • key words 326 • evaluation Questions 327 • dialogue Questions 328 • Video instances 328 • Collaboration and Teamwork: comparing safety software program instruments 328 ◆Case research: Are We prepared for Cyberwarfare? 329 Contents xi half 3 Key procedure purposes for the electronic Age 333 bankruptcy nine reaching Operational Excellence and client Intimacy: company functions 334 ◆Opening Case: Cannondale Learns to regulate an international provide Chain 335 nine. 1 firm structures 337 What Are firm structures? 337 • company software program 338 • company worth of firm platforms 339 nine. 2 offer Chain administration platforms 340 the availability Chain 340 • info and provide Chain administration 342 • provide Chain administration software program 344 ◆Interactive consultation: businesses Southwest airways takes to the air with higher offer Chain administration 345 international offer Chains and the net 346 • company worth of offer Chain administration structures 348 nine. three client dating administration platforms 349 what's purchaser dating administration? 349 • shopper courting administration software program 351 • Operational and Analytical CRM 354 • enterprise worth of shopper dating administration platforms 355 nine. four company purposes: New possibilities and demanding situations 355 firm program demanding situations 355 • subsequent iteration firm functions 356 ◆Interactive consultation: expertise firm functions circulate to the Cloud 358 nine. five Hands-on MIS tasks 361 administration determination difficulties 361 • bettering selection Making: utilizing Database software program to control customer support Requests 361 • reaching Operational Excellence: comparing offer Chain administration prone 362 studying song Modules: SAP enterprise method Map; enterprise methods in provide Chain administration and provide Chain Metrics; most sensible perform enterprise procedures in CRM software program 363 overview precis 363 • key phrases 364 • evaluation Questions 364 • dialogue Questions 365 • Video instances 365 • Collaboration and Teamwork: reading company software owners 365 ◆Case research: Border States Industries Fuels speedy progress with ERP 366 bankruptcy 10 E-Commerce: electronic Markets, electronic items 370 ◆Opening Case: 4Food: Burgers cross Social 371 10. 1 E-commerce and the net 373 E-Commerce this present day 373 • Why E-Commerce Is diversified 374 • Key ideas in E-Commerce: electronic Markets and electronic items in a world industry 378 10. 2 E-commerce: enterprise and expertise 381 varieties of E-commerce 381 • E-commerce company versions 382 xii Contents ◆Interactive consultation: enterprises Twitter Searches for a company version 385 E-commerce profit types 387 • net 2.

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