The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

By Ekaterina Walter, Jessica Gioglio

Attention is the recent commodity. visible Storytelling is the hot currency.

  • Human mind procedures visuals 60,000x speedier than textual content.
  • Web posts with visuals force as much as one hundred eighty% extra engagement than these with out.
  • Viewers spend a hundred% extra time on web content with videos.

Filled with full-color photos and thought-provoking examples from major businesses, The strength of visible Storytelling explains find out how to develop what you are promoting and increase your model by means of leveraging pictures, video clips, infographics, shows, and different wealthy media. The e-book offers a strong street map for buying begun, whereas inspiring new degrees of creativity inside of enterprises of every kind and sizes.

“This ebook is not just an entire evaluation of [visual storytelling] yet, most significantly, the foremost to doing it correct, a complete correct Hook!”
―Gary Vaynerchuk, New York Times bestselling writer of Crush It! and Jab, Jab, Jab, correct Hook

“A beneficial consultant to knowing how you can increase robust advertising and marketing courses utilizing the paintings of visible storytelling.”
―Guy Kawasaki, writer of APE: writer, writer, Entrepreneur and previous leader evangelist of Apple

The strength of visible Storytelling is the hot advertising bible!”
―Nancy Bhagat, vice chairman, worldwide business plan and Campaigns, Intel

“If an image is worthy one thousand phrases, The energy of visible Storytelling is worthy a million.”
―Scott Monty, worldwide electronic & Multimedia Communications for Ford Motor Company

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106 which will interact lovers major as much as race day, the Indy 500 partnered with obvious to construct an adventure that allowed lovers to proportion their Indy 500 journies (http://www. indy500orbust . com). via importing photographs to Twitter or Instagram and utilizing the hashtag #Indy500orBust, lovers have been entered for an opportunity to win the last word Indy 500 event. in contrast to so much hashtag-driven campaigns, besides the fact that, #Indy500orBust didn’t finish there. For the 1st time ever, Instagram photographs have been integrated in the course of the Indy 500 campaign, together with an interactive map that includes geo-tagged pictures (http://www . indy500orbust. com/map). fanatics shared 10,828 pictures utilizing the hashtag #Indy500orBust throughout the campaign’s run from January 2013 to Memorial Day 2013. This quantity grew by means of 8,000 through the period of the legit race weekend, with a complete picture achieve of 53,162,862. The Indy 500 additionally received 4,400 new Instagram and Twitter fanatics in the course of that point. something dealers would possibly not notice approximately Instagram is its skill to check and take a look at out visible content material. Dunkin’ Donuts has a passionate ninety nine 100 the ability OF visible tale TELLING cross-functional social media staff that's consistently bobbing up with enjoyable and inventive rules for visuals. encouraged via their place of work, that's affectionately referred to as “The DD Mothership,” the workforce seeks out and exams daily content material moments on Instagram which are most sensible captured in actual time. providing a behind-the-scenes glance, images of per 30 days sampling occasions the place staff try out new menu goods and recipes being whipped up within the try out kitchen are frequently shared as images or movies on Instagram (http://instagram. com/dunkindonuts). The staff additionally seems to be for possibilities to weave in attributes of the brand’s place of work tradition, equivalent to a keenness for crimson and orange Dunkin’ Donuts nail artwork, or the interior “Tie Tuesday” flow, within which a few staff proudly recreation ties for enjoyable. If a photograph or video plays good on Instagram, the workforce can also give some thought to it to be used throughout different social media channels in order to visually inform the tale of Dunkin’ Donuts’ fun-loving and down-toearth character. Instagram has a distinct segment following—at the instant. Like Pinterest, because it grows, its attraction would certainly expand. attaining out to a tender viewers of individuals with an curiosity common, style, and expertise is a center aim for lots of manufacturers, and dealers can paintings with its slick, built-in good points to create innovative, cutting edge campaigns that reach the limits of conventional ads and entice new audiences around the world. With possibilities like this, businesses should want to make Instagram valuable to their visible advertising attempt. the facility OF THE PL ATFORM: visible tale TELLING ON SOCIAL internet paintings S Tumblr Tumblr is a running a blog platform with a distinction: it permits clients to quick reblog posts (text, photos, video, costs, hyperlinks, or song) by way of different clients with a click on of a button. A Tumblr account is easy to establish, and it really is visually beautiful. And it plugs your enterprise right into a platform of hundreds of thousands of clients looking for the easiest in visible thought.

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